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Fraudlogix Blog

RTB Corner: May 10, 2018

Posted by Fraudlogix on May 10, 2018 10:13:44 AM

RTB Corner for May 10, 2018 - The latest news and views for the Supply-Side and DSP Community.

Videology prepares for bankruptcy, Amobee lead bidder

Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter. Amobee will become the “stalking horse,” or lead bidder, setting a floor price to encourage other potential bidders to submit higher offers. Videology intends to file for chapter 11 as soon as Thursday, the people said. (The Wall Street Journal)

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Topics: RTB Corner, Newsletter

RTB Corner: April 26, 2018

Posted by Fraudlogix on Apr 26, 2018 1:49:39 PM

RTB Corner for April 26, 2018 - The latest news and views for the Supply-Side and DSP Community.

IAB UK show huge mobile growth as direct programmatic hits tipping point

The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone, which saw 45% of all digital advertising spending and dramatic increases in mobile video. However, the report also showed that of programmatic trades, nearly 2 in 3 were handled through private marketplaces rather than open exchanges. (MediaPost) More on the report here.

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Topics: RTB Corner, Newsletter

Fraudlogix and PubNative Team Up to Fight Mobile Ad Fraud

Posted by Fraudlogix on Apr 24, 2018 11:06:03 AM

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.

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Topics: Mobile Ad Fraud, PubNative, Partnerships

RTB Corner: April 12, 2018

Posted by Fraudlogix on Apr 12, 2018 10:53:43 AM

RTB Corner for April 12, 2018 - The latest news and views for the Supply-Side and DSP Community.

More than 80% of digital display ads will be bought programmatically in 2018

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. (eMarketer)

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Topics: RTB Corner, Newsletter

RTB Corner: March 1, 2018

Posted by Fraudlogix on Mar 2, 2018 11:43:37 AM

RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

Fraudlogix launches data feeds to help avoid low quality domains and ad blockers

Fraudlogix has released two new data feed products, in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix)

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Topics: RTB Corner, Newsletter

Fraudlogix Launches Expanded Data Feeds for Pre-Bid Quality Checks

Posted by Fraudlogix on Feb 28, 2018 3:51:51 PM

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

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Topics: Data Feeds, Fraudlogix

RTB Corner: February 15, 2018

Posted by Fraudlogix on Feb 15, 2018 4:25:48 PM

RTB Corner for February 15, 2018 - The latest news and views for the Supply-Side and DSP Community.

Google's Chrome begins to block undesirable ads, critics wary

Google today began using its Chrome browser to  block ads that it deems annoying or otherwise detrimental to users. However, some in the industry are skeptical of its motivations.  (The Washington Post)

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Topics: RTB Corner, Newsletter

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory

Posted by Fraudlogix on Feb 12, 2018 11:45:00 AM

Calls to secure the digital advertising supply chain have contributed in part to a growing trend of advertising technology companies making big moves to fight ad fraud and provide more transparency. The trend will continue in 2018, further shifting the onus of catching ad fraud and securing campaigns away from advertisers. From the supply- to the demand-side of the chain, here’s a full-stack look at how the industry is fighting ad fraud and working to provide advertisers with a better programmatic experience.

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Topics: Ad Fraud, programmatic, RTB, transparency

RTB Corner: February 1, 2018

Posted by Fraudlogix on Feb 1, 2018 4:12:17 PM

RTB Corner for February 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

When good publishers go bad: How 'premium' publishers get caught up in ad fraud and how it can be prevented

Every corner of the programmatic ecosystem can be affected by ad fraud. Even premium publishers get pulled into the ecosystem's fraudulent underbelly, and some don't know where the problem is originating or how to prevent it. Here are some talking points to help facilitate conversations about quality with publisher partners. (Fraudlogix)Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)

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Topics: RTB Corner, Newsletter

When Good Publishers Go Bad: How ‘Premium’ Publishers Get Caught Up In Ad Fraud & How it Can Be Prevented

Posted by Fraudlogix on Jan 23, 2018 11:50:00 AM

Every corner of the programmatic ecosystem can be affected by ad fraud – even premium publishers and quality ad tech vendors can get inadvertently pulled into programmatic’s fraudulent underbelly. Some publishers are unaware of a problem until they’re blocked from a platform. On the flip side, an ad tech platform on the supply side might approach a normally quality publisher with evidence of ad fraud, but the publisher legitimately doesn’t know where the problem is originating or how to fix it. So how does this happen and what can publishers do to prevent ending up on someone’s blacklist?

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Topics: Supply Side, Ad Fraud, Publishers