How Ad Fraud Gets into the Programmatic RTB Markets

Posted by Fraudlogix on Apr 25, 2017 1:56:19 PM

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

Read More

Topics: Ad Fraud, Fake traffic, programmatic, RTB, Ghost sites, sourced traffic

How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds

Posted by Fraudlogix on Apr 10, 2017 9:00:00 AM

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

Read More

Topics: Impression Fraud, Ad Fraud, programmatic, DSP

Smart AdServer Partners with Fraudlogix to Fight Ad Fraud

Posted by Fraudlogix on Apr 3, 2017 3:32:41 PM

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

HALLANDALE BEACH, Fla. (April 3, 2017) Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.  

Read More

Topics: Impression Fraud, Ad Fraud, Brand Safety, Ad Verification, Fake traffic, Viewability, Fraudlogix, ad fraud detection, Ad Network

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

Posted by Fraudlogix on Mar 21, 2017 10:00:00 AM

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.

Read More

Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds, Fraudlogix

Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

Read More

Topics: IP Block List, Supply Side, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

Read More

Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix Adds Viewability to its Ad Verification Suite

Posted by Fraudlogix on Nov 7, 2016 4:07:50 PM

Fraudlogix is adding a popular feature to its suite of products: viewability measurement.

Read More

Topics: Viewability

Marketers And Publishers Must Demand More Answers From Fraud Vendors

Posted by Hagai Shechter on Aug 26, 2016 4:39:27 PM
Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
Read More

Topics: Ad Fraud, Ad Verification

Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

Read More

Topics: Impression Fraud, Supply Side, Ad Fraud, Fake traffic

Some networks monitor publishers for impression fraud all wrong

Posted by Fraudlogix on Jul 5, 2016 9:00:00 AM

For many on the supply side, the onboarding of new publisher partners includes an initial vetting of their traffic, looking for impression fraud and invalid traffic. This quality check is important in the prevention of ad fraud making its way into a platform or exchange. But once publishers are given the green light to sell inventory, are they ever inspected again? They should be.

Read More

Topics: Impression Fraud, Supply Side, Ad Fraud

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

Subscribe to the RTB Corner Newsletter