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Fraudlogix Blog

RTB Corner: July 5, 2018

Posted by Fraudlogix on Jul 5, 2018 11:55:00 AM

RTB Corner for July 5, 2018 - The latest news and views for the Supply-Side and DSP Community.

IPG to acquire Acxiom Division for $2.3 billion

Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)

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Topics: RTB Corner, Newsletter

RTB Corner: June 21, 2018

Posted by Fraudlogix on Jun 21, 2018 12:30:00 PM

RTB Corner for June 21, 2018 - The latest news and views for the Supply-Side and DSP Community.

AT&T reportedly in talks to acquire AppNexus

AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar) 

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Topics: RTB Corner, Newsletter

RTB Corner: June 7, 2018

Posted by Fraudlogix on Jun 7, 2018 12:19:56 PM

RTB Corner for June 7, 2018 - The latest news and views for the Supply-Side and DSP Community.

Defy Media latest network to allegedly stop paying its publishers

Defy Media, a creator of video content for young adults, has allegedly been denying payment to small, third-party publishers for ads posted on their sites. Several publishers recently posted to a Reddit thread with claims that range from a few thousand dollars to tens of thousands.  (The Drum)

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Topics: RTB Corner, Newsletter

RTB Corner: May 24, 2018

Posted by Fraudlogix on May 24, 2018 10:24:41 AM

RTB Corner for May 24, 2018 - The latest news and views for the Supply-Side and DSP Community.

Accenture launches programmatic buying division

Accenture Interactive launched its Programmatic Services practice on Wednesday this week. While the consultancy division had been working with clients for some time to help them move their programmatic digital ad-buying more in-house, the new division will also incorporate the planning, buying, and management of programmatic ad campaigns. (The Wall Street Journal)

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Topics: RTB Corner, Newsletter

RTB Corner: May 10, 2018

Posted by Fraudlogix on May 10, 2018 10:13:44 AM

RTB Corner for May 10, 2018 - The latest news and views for the Supply-Side and DSP Community.

Videology prepares for bankruptcy, Amobee lead bidder

Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter. Amobee will become the “stalking horse,” or lead bidder, setting a floor price to encourage other potential bidders to submit higher offers. Videology intends to file for chapter 11 as soon as Thursday, the people said. (The Wall Street Journal)

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Topics: RTB Corner, Newsletter

RTB Corner: April 26, 2018

Posted by Fraudlogix on Apr 26, 2018 1:49:39 PM

RTB Corner for April 26, 2018 - The latest news and views for the Supply-Side and DSP Community.

IAB UK show huge mobile growth as direct programmatic hits tipping point

The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone, which saw 45% of all digital advertising spending and dramatic increases in mobile video. However, the report also showed that of programmatic trades, nearly 2 in 3 were handled through private marketplaces rather than open exchanges. (MediaPost) More on the report here.

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Topics: RTB Corner, Newsletter

Fraudlogix and PubNative Team Up to Fight Mobile Ad Fraud

Posted by Fraudlogix on Apr 24, 2018 11:06:03 AM

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.

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Topics: Mobile Ad Fraud, PubNative, Partnerships

RTB Corner: April 12, 2018

Posted by Fraudlogix on Apr 12, 2018 10:53:43 AM

RTB Corner for April 12, 2018 - The latest news and views for the Supply-Side and DSP Community.

More than 80% of digital display ads will be bought programmatically in 2018

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. (eMarketer)

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Topics: RTB Corner, Newsletter

RTB Corner: March 1, 2018

Posted by Fraudlogix on Mar 2, 2018 11:43:37 AM

RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

Fraudlogix launches data feeds to help avoid low quality domains and ad blockers

Fraudlogix has released two new data feed products, in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix)

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Topics: RTB Corner, Newsletter

Fraudlogix Launches Expanded Data Feeds for Pre-Bid Quality Checks

Posted by Fraudlogix on Feb 28, 2018 3:51:51 PM

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

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Topics: Data Feeds, Fraudlogix