<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Fraudlogix Blog

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

Read More

Topics: Newsletter, RTB Corner

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Posted by Fraudlogix on Nov 5, 2018 9:15:00 AM

In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

Read More

Topics: Ad Fraud, Mobile Ad Fraud, Research

RTB Corner: Oct. 26, 2018

Posted by Fraudlogix on Oct 29, 2018 8:45:00 AM

The latest news and views for the Supply-Side and DSP Community.

Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

Read More

Topics: Newsletter, RTB Corner

Ad Traffic Through Chrome Browsers Dominates; 14% of it Fraudulent

Posted by Fraudlogix on Oct 23, 2018 3:03:13 PM

In our last post, we discussed ad fraud from a regional perspective, and before that we gave a general global overview of fraudulent ad traffic. Now we're breaking down our ad traffic data by browser to reveal which browsers have the highest percentages of fraudulent ad traffic. Data from multiple versions of each browser is included.

Read More

Topics: Data Reports

Press Release: Report finds North America Region Has Highest Percentage of Fraudulent Ad Traffic Globally

Posted by Fraudlogix on Oct 17, 2018 2:56:00 PM

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

Read More

Topics: Press Release, Ad Fraud, Mobile Ad Fraud, Data Reports

North American Region has Highest Percentage of Fraudulent Traffic, LATAM Leads in Mobile

Posted by Fraudlogix on Oct 16, 2018 11:02:54 AM

In our last post on digital ad fraud we talked about the overall percentages of fraudulent ad traffic and briefly broke it down by country. We found that globally 12% of ad traffic was fraudulent. But there's normally a big difference in the amount of fraudulent traffic between desktop and mobile devices and different regions of the world also have different levels. So in this post we're digging deeper into the data and breaking it down by global region and device type.

Read More

Topics: Data Briefs, Ad Fraud, Mobile Ad Fraud

RTB Corner: Oct. 11, 2018

Posted by Fraudlogix on Oct 11, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

New study finds 12% of digital ad traffic to be fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

Read More

Topics: Newsletter, RTB Corner

12% of Global Ad Traffic is Fraudulent; UK and US See Higher Percentages

Posted by Fraudlogix on Oct 9, 2018 8:55:00 AM

Not all ad traffic is created equal. Fraudulent traffic can skew campaigns, poison analytics, and waste advertising dollars on non-human ad views. Ad fraud numbers are an important metric to keep an eye on in the digital ad industry and can vary depending on device types and locations where ads are served.

Read More

Topics: Data Briefs, Ad Fraud

RTB Corner: Sept. 27, 2018

Posted by Fraudlogix on Sep 27, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Late payments in ad tech increasingly common

Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)

Read More

Topics: Newsletter, RTB Corner

RTB Corner: Sept. 13, 2018

Posted by Fraudlogix on Sep 13, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

Read More

Topics: Newsletter, RTB Corner