Fraudlogix Adds Viewability to its Ad Verification Suite

Posted by Fraudlogix on Nov 7, 2016 4:07:50 PM

Fraudlogix is adding a popular feature to its suite of products: viewability measurement.

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Topics: Viewability

Marketers And Publishers Must Demand More Answers From Fraud Vendors

Posted by Hagai Shechter on Aug 26, 2016 4:39:27 PM
Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
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Topics: Ad Fraud, Ad Verification

Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

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Topics: Impression Fraud, Supply Side, Ad Fraud, Fake traffic

Some networks monitor publishers for impression fraud all wrong

Posted by Fraudlogix on Jul 5, 2016 9:00:00 AM

For many on the supply side, the onboarding of new publisher partners includes an initial vetting of their traffic, looking for impression fraud and invalid traffic. This quality check is important in the prevention of ad fraud making its way into a platform or exchange. But once publishers are given the green light to sell inventory, are they ever inspected again? They should be.

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Topics: Impression Fraud, Supply Side, Ad Fraud

Cutting out low-quality traffic doesn't mean cutting revenue

Posted by Fraudlogix on Jun 28, 2016 10:41:32 AM

Within the programmatic ad industry, supply side revenue (that of networks, SSPs and exchanges) is directly connected to the amount of traffic that passes through their space, as they get a percentage of the CPM on every transaction. This correlation between traffic volume and revenue is hard to ignore and it has also helped to drive an unfounded fear among some sell siders that any reduction of volume will negatively affect the bottom line. Not true.

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Topics: Supply Side, Ad Fraud, Fake traffic

What to ask before applying a block list to your ad space

Posted by Fraudlogix on Jun 6, 2016 12:00:00 PM

In the battle against ad fraud, some of the basic recommendations to protect ad dollars within the programmatic space is to employ a block list so that ads don’t get served on domains or to IP addresses associated with fraudulent activity. This recommendation has been stressed to both the demand and supply sides of the programmatic ecosystem. And while using a block list can be an important first step to weed out fake traffic, users should not be lulled into a sense of security just because they have one. Here are five questions to ask about a block list before applying it to your space:

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Topics: IP Block List, Ad Fraud, Fake traffic

Five misconceptions about fake traffic in the programmatic ad space

Posted by Fraudlogix on May 25, 2016 12:00:00 PM

Ad fraud continues to make headlines and move to the forefront of the industry's mind—or at least it should—as spending increases within the programmatic landscape. While it’s important to acknowledge the ad fraud problem and look for ways to combat it, there are a few reoccurring misconceptions about it. Here are five of them:  

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Topics: Ad Fraud

Brand Safety = Happy Advertisers

Posted by Fraudlogix on Mar 17, 2016 3:00:00 PM

A brand is more than just a logo and a slogan, it’s a reputation and a carefully crafted culture. As programmatic spending increases, so too has the concern over where ads get placed. Marketers don’t want their creative appearing on contradictory or embarrassing websites that could potentially tarnish the brands they’ve worked so hard to build. Enter brand safety monitoring.

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Topics: Brand Safety

Fraudlogix Launches IP Block List Subscription Service

Posted by Fraudlogix on Feb 15, 2016 5:00:00 PM

Pre-bid fraud solution enables users to block ad fraud in real time.

Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s “wholesalers” (ad networks, ad exchanges, SSPs and DSPs), is introducing IP Block List, a pre-bid fraud subscription service that allows users to block ad fraud in real time.

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Topics: IP Block List

Ad fraud is not the problem…

Posted by Hagai Shechter on Feb 5, 2016 12:00:00 AM

As far back as 1998 when I first started my career in the online advertising space, fraud was one of the industry’s biggest threats (even if many advertisers didn’t necessarily realize it). Some thought that their abysmal performance metrics were due to poor creatives, lack of detailed tracking systems or they chalked it up to a simple “that’s how internet advertising works”. With time we began to understand that ad fraud was a contributing factor to poor performance metrics. At first we didn’t have the proper understanding of it, much less the proper tools to identify it, and so the fraudsters were for the most part one step ahead in the arms race.

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Topics: Cost of Ad Fraud, Supply Side

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

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