RTB Corner for January 18, 2018 - The latest news and views for the Supply-Side and DSP Community.
Four Google Chrome extensions found to contain ad fraud malware
Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)
App Annie: App spending topped $86 billion in 2017
YouTube announces measures to improve brand safety on its platform
Google announced new requirements for video creators looking to monetize their channels in the YouTube Partner Program, a move designed to improve brand safety. The stricter rules for video creators include the requirement of at least 1,000 subscribers and 4,000 hours of videos watched in a year. (Campaign)
InMobi acquires AerServ for $90 million
Mobile ad network InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. (AdExchanger)
IAB Tech Lab introduces OpenData 1.0, industry's first standard data nomenclature for campaign reporting
The IAB Tech Lab has released OpenData 1.0, a specification of data nomenclature to standardize reporting campaign performance metrics. The specs provides publishers, agencies, and data management vendors with a common language and mapping tool for reporting. Public comments are open until March 13. (IAB)
Amazon's server-side bidding product gets off to slow start in UK
Amazon last week rolled out its server-side bidding product that it delivers via the Transparent Ad Marketplace (TAM) to European countries. So far U.K. publishers are slow to use it. (Digiday)
