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Fraudlogix Blog

RTB Corner: Sept. 27, 2018

Posted by Fraudlogix on Sep 27, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Late payments in ad tech increasingly common

Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)

AT&T launches its new advertising company, Xandr

AT&T unveiled its new brand for the advertising world, Xandr, which encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella. (Press Release)

Adblock Plus maker has a new task force to fight publisher efforts to reinject ads

Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” and is setting up an interdisciplinary team internally that’s devoted to countering the ad blocker blockers. (TechCrunch)

Business Insider unifies programmatic ad buying across all European editions

Business Insider is allowing advertisers to buy its inventory programmatically across all its European editions. BI has a total 17 international editions, but until now there hasn’t been a unified way for advertisers to buy its audiences programmatically across all eight of its European editions. From October on, buyers will be able to do just that via a single point. The marketplace will also plug into the publisher’s U.S. inventory. (Digiday)

AppNexus quits the industry’s Ad ID Consortium

AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms, leaving some to wonder if this means the end of the consortium. (AdExchanger)

Instead of leaving an empty chair, Google should have talked to Congress about bots

Google declined to show up to speak with Congress earlier this month alongside Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey. They did, however, host a half-day "Ad Fraud Summit". (AdWeek)

Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. (Digiday)

5 ad tech insights from DMEXCO and the Ad Trading Summit

AdWeek collected insights from ad tech executives attending DMEXCO and the Ad Trading Summit in London this month. The top lessons are included in this piece. (AdWeek)

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