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Fraudlogix Blog

What to Do When a Valued Partner/Publisher Sends 'Crappy' Traffic

Posted by Fraudlogix on Nov 2, 2017 8:30:00 AM

The supply side of the RTB Programmatic industry walks a precarious line between maintaining important publisher partnerships and ensuring those same partners are sending quality traffic. Inevitably, a time will come when a publisher’s traffic sends quality flags flying. So now what?  You want to maintain the partnership but at the same time issues with invalid impressions, brand safety, and viewability need to be addressed. It’s time to be candid with your supply partners.

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Topics: Ad Fraud, Supply Side, Ad Tech Partnerships