Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.
With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.