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Fraudlogix Blog

Fraudlogix Launches Expanded Data Feeds for Pre-Bid Quality Checks

Posted by Fraudlogix on Feb 28, 2018 3:51:51 PM

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

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Topics: Fraudlogix, Data Feeds

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

Posted by Fraudlogix on Mar 21, 2017 10:00:00 AM

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds, Fraudlogix

Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

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Topics: IP Block List, Ad Fraud, Data Feeds, Fake traffic, Supply Side, Blacklists

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds