Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

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Topics: IP Block List, Supply Side, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

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