Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.
Partnership helps monetization platform protect publishers and demand partners from fake traffic
HALLANDALE BEACH, Fla. (March 21, 2017) – AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.
It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?
Real-time data updates hourly for pre-bid ad fraud protection
HALLANDALE BEACH, Fla. (March 9, 2017) – Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.