Fraudlogix Blog

How Ad Fraud Gets into the Programmatic RTB Markets

Posted by Fraudlogix on Apr 25, 2017 1:56:19 PM

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

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Topics: Ad Fraud, Fake traffic, programmatic, RTB, Ghost sites, sourced traffic