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Fraudlogix Blog

Quality is Key: VertaMedia Partners With Fraudlogix to Monitor All Programmatic Impressions

Posted by Fraudlogix on May 15, 2017 11:12:36 AM

Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability

HALLANDALE BEACH, Fla. (May 15, 2017) VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers. 

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Topics: Ad Fraud, Fraudlogix, Brand Safety, Viewability, ad fraud detection, Impression Fraud, Ad Verification, Video Monetization

How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds

Posted by Fraudlogix on Apr 10, 2017 9:00:00 AM

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

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Topics: Ad Fraud, programmatic, Impression Fraud, DSP

Smart AdServer Partners with Fraudlogix to Fight Ad Fraud

Posted by Fraudlogix on Apr 3, 2017 3:32:41 PM

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

HALLANDALE BEACH, Fla. (April 3, 2017) Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.  

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Topics: Ad Fraud, Fake traffic, Fraudlogix, Brand Safety, Viewability, ad fraud detection, Ad Network, Impression Fraud, Ad Verification

Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

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Topics: Ad Fraud, Supply Side, Impression Fraud, Fake traffic

Some networks monitor publishers for impression fraud all wrong

Posted by Fraudlogix on Jul 5, 2016 9:00:00 AM

For many on the supply side, the onboarding of new publisher partners includes an initial vetting of their traffic, looking for impression fraud and invalid traffic. This quality check is important in the prevention of ad fraud making its way into a platform or exchange. But once publishers are given the green light to sell inventory, are they ever inspected again? They should be.

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Topics: Ad Fraud, Supply Side, Impression Fraud