Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

Read More

Topics: Impression Fraud, Supply Side, Ad Fraud, Fake traffic

Some networks monitor publishers for impression fraud all wrong

Posted by Fraudlogix on Jul 5, 2016 9:00:00 AM

For many on the supply side, the onboarding of new publisher partners includes an initial vetting of their traffic, looking for impression fraud and invalid traffic. This quality check is important in the prevention of ad fraud making its way into a platform or exchange. But once publishers are given the green light to sell inventory, are they ever inspected again? They should be.

Read More

Topics: Impression Fraud, Supply Side, Ad Fraud

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

Subscribe to the RTB Corner Newsletter