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Fraudlogix Blog

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Posted by Fraudlogix on Sep 21, 2017 9:00:00 AM

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.

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Topics: Mobile Ad Fraud, In-App Fraud, Install Fraud, Fraudlogix