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Fraudlogix Blog

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

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Topics: Newsletter, RTB Corner

RTB Corner: Oct. 26, 2018

Posted by Fraudlogix on Oct 29, 2018 8:45:00 AM

The latest news and views for the Supply-Side and DSP Community.

Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: Newsletter, RTB Corner

RTB Corner: Oct. 11, 2018

Posted by Fraudlogix on Oct 11, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

New study finds 12% of digital ad traffic to be fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: Newsletter, RTB Corner

RTB Corner: Sept. 27, 2018

Posted by Fraudlogix on Sep 27, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Late payments in ad tech increasingly common

Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)

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Topics: Newsletter, RTB Corner

RTB Corner: Sept. 13, 2018

Posted by Fraudlogix on Sep 13, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 30, 2018

Posted by Fraudlogix on Aug 30, 2018 11:58:00 AM

The latest news and views for the Supply-Side and DSP Community.

Amobee closes Videology deal, charts course toward advanced TV

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 16, 2018

Posted by Fraudlogix on Aug 16, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

The growing business of fake YouTube views

The New York Times reports on the growing trend of YouTube plays being bought for pennies and delivered in bulk to inflate a video's popularity, opening up the social media giant to manipulation. (The New York Times)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 2, 2018

Posted by Fraudlogix on Aug 2, 2018 11:57:00 AM

The latest news and views for the Supply-Side and DSP Community.

10,000 hacked WordPress sites used to launch massive malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous "malvertising" and banking trojan campaign. The operation delivered malicious advertisements through ad networks to millions worldwide, spreading assorted malware including crypto-miners, ransomware and banking Trojans. (The Register)

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Topics: Newsletter, RTB Corner

RTB Corner: July 19, 2018

Posted by Fraudlogix on Jul 19, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Ad tech investing gaining momentum

A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)

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Topics: Newsletter, RTB Corner

RTB Corner: July 5, 2018

Posted by Fraudlogix on Jul 5, 2018 11:55:00 AM

RTB Corner for July 5, 2018 - The latest news and views for the Supply-Side and DSP Community.

IPG to acquire Acxiom Division for $2.3 billion

Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)

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Topics: Newsletter, RTB Corner