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Fraudlogix Blog

When Your Performance Marketing Campaign Doesn’t Perform –  Six Signs of Affiliate Fraud

Posted by Fraudlogix on Sep 25, 2017 12:00:00 PM

Performance marketing is a popular and ever growing part of the marketing mix. It’s a smart way to go, paying only for those campaigns that actually PERFORM, however, when hackers fake a KPI (e.g., a sale, lead, install, or action) the money pouring into that portion of marketing is now wasted. And even more detrimental, are the cases that result in marketers wasting time chasing fake leads or measuring performance using fake metrics.

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Topics: Ad Fraud, affiliate, performance marketing