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Articles and Research

Sep. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

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ViacomCBS (VIAC) Reports Sale of CNET Media Group to Red Ventures for $500M

Red Ventures, a portfolio of digital brands, today announced that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS (NASDAQ: VIAC) for $500 million. (StreetInsider)

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Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the esports streaming site. (Adweek)

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Will Apple’s Deadline Extension Change How Developers Get Ready For IDFA Changes In IOS 14?

The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” (adexchanger)

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IAB: US digital ad spend will grow 6% this year amid broader slowdown

Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an 8% decline for the broader ad market. (MarketingDive)

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Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

It was meant to be a merger that would drive “meaningful competition” for the walled gardens of Facebook and Google, but in the end, Outbrain and Taboola will continue their rivalry in the content recommendation space. (Adweek)

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EducationDynamics Acquires Assets of QuinStreet’s Higher Education Vertical

As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. (PRNewswire)

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Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?

Programmatic in emerging countries provides a push into digital advertising. Sundar Pichai, CEO of Google and Alphabet, in July announced a sizable investment in India. (Media Post)

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IAB Announces “Audience Week,” a First-of-its-Kind Virtual Event to Recognize Planning and Buying in a Time of Change

Audience Week Encompasses Two Events, “Reach Conference” and “Video Leadership Summit”. Keynote Speakers include ViacomCBS and Pluto TV. (iab)

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Facebook to Continue IDFA Collection After Apple’s Stay of Execution

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones. (Adweek)

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‘We’re getting more used to the uncertainty’: BBC Global News chief on ad-funded news

BBC Global News, the commercial, international arm of the BBC, has, like other publishers, weathered sudden double-digit percentage drops in digital ad revenue over the last six months from coronavirus-induced spending freezes. (Digiday)

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Topics: Performance & Programmatic