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Articles and Research

Sep. 30, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 30, 2020 5:00:00 PM

Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war. Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. (Adweek)

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US Programmatic Podcast Ad Spending Will Double in 2020

Spend will double from last year to $31.3 million and reach $106.5 million by 2022. When so much inventory is purchased well before a campaign runs, it restricts programmatic’s role. (eMarketer)

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Walmart reportedly in talks to join Oracle's proposed stake in TikTok

Previously, Walmart had teamed with Microsoft on a failed bid for TikTok as it sought to gain access to a platform that has potential in e-commerce and advertising, as part of its effort to keep pace with Amazon. (Marketing Dive)

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IBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options

IBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers. (Adweek)

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Google expands media-buying services as connected TV's importance grows

Google has improved the forecasting tool in its Display & Video 360 demand-side platform (DSP) and opened more ad inventory on YouTube to media buyers that use DV360. (Marketing Dive)

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In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers

The targeting tool, called advanced contextual targeting (ACT), is a machine learning-based feature that builds “dynamic lineups” for advertisers based on “topics, cultural moments or popularity.” The video platform is also adding more countries to its Reach Planner. (Adweek)

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Facebook Removes the 20% Text Limit on Ad Images

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. (SEJ)

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E.W. Scripps Agrees to Buy ION Media for $2.65 Billion in Berkshire-Backed Deal

E.W. Scripps Co. agreed to buy ION Media for $2.65 billion in a move to significantly expand the TV station owner’s reach with the backing of Warren Buffett’s Berkshire Hathaway Inc. (WSJ)

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Reddit offers stronger brand-safety controls with tiered ad inventory

With the implementation of Oracle's contextual intelligence, Reddit aims to make its platform safer for brands while also respecting user demands for open discussions about a variety of topics. (Marketing Dive)

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Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. (StreetInsider)

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Topics: Performance & Programmatic