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Digital Marketing Newsletter

Oct. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Oct 15, 2020 5:00:00 PM

Google Ads Rolls Out Attribution Features to YouTube

Formerly known as search attribution, data-driven attribution helps marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase. (Adweek)

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IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

The tech giant said it would be adding a host of new capabilities to its advertising suite around ad attribution, video and over-the-top (OTT) creative and audience prediction. (Adweek)

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IAB Europe Reveals Advertisers with Programmatic In-House Models are Declining

The latest findings from IAB Europe’s Programmatic Advertising Spend Research reveal that revenue from programmatic advertising models grew by 23% in 2019, topping €23bn -- with 77% of display and more than 50% of video now traded via programmatic methods. (MediaPost)

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The New York Times Prioritizes First-Party Data in New Platform for Marketers

The New York Times—which intended to prioritize these data segments in new ad offerings this year—is rolling out a new platform for marketers highlighting the publisher’s research and consumer insights that it hopes will encourage more meaningful collaborations with marketers. (Adweek)

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Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Advertisers will no longer be able to track direct actions based on their campaigns over a longer period.

Facebook's attribution models enable advertisers to measure specific responses to their campaigns, based on rules set by the advertiser. (Social Media Today)

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Smart TV Maker Samsung Now Has Its Own DSP

The demand-side platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings. (Adweek)

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Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

IGTV allows viewers to tap items they see in videos and complete their purchase either through Instagram's direct checkout feature or the seller's website, per the announcement. (Marketing Dive)

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If the ad industry is serious about transparency, let’s open-source our SDKs

There are continuing efforts by organizations like the IAB and TAG to create policies for better transparency such as ads.txt. But without hard and fast laws, the responsibility lies with individual companies. (TechCrunch)

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Antitrust Investigation Recommends Major Changes to Facebook, Google, Apple and Amazon

After a 16-month investigation, the House Antitrust Subcommittee has found that Facebook, Google, Apple and Amazon do hold ‘monopoly power’ over their respective markets, and has proposed significant changes to address how they operate. (Social Media Today)

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Topics: Performance & Programmatic