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Articles and Research

Nov. 16, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 16, 2020 5:00:00 PM

The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising

The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic. (Adweek)

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Inside Facebook's push to get advertisers to plug directly into its ad servers

The social network is promoting adoption of its API, which lets brands bypass the browser for cookie-free conversions. (AdAge)
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Zoom Security Failures Alleged in FTC Settlement

The allegations of security problems include eye-popping security lapses like storing private recordings on unencrypted cloud storage and not having simple brute force login mitigation strategies. (SEJ)

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Amazon Faces New EU Antitrust Charges

The European Union charged the online retailer with violating competition law. Allegations focus on how the online retailer uses vendor data to promote its own products. (WSJ)

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Consumers may be working from home, but they’re shopping in stores. Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. (Adweek)

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40% of marketers now use shoppable video ads, underpinning 'storeless' economy

Store closings in the United States will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. (Marketing Dive)

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Biden Victory Breathes New Life Into Battle To Restore Net Neutrality

Net neutrality proponents are gearing up to press the Biden administration to restore FCC carrier rules that police broadband providers' traffic management practices. (MediaPost)

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Topics: Performance & Programmatic