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Articles and Research

Dec. 1, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Dec 1, 2020 2:30:00 PM

Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

It will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. (SocialMediaToday)

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For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Two of the largest independent SSPs now support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies. (Adweek)

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Google will soon let you opt out of Gmail’s data-hungry smart features entirely

The new setting will be offered alongside the existing options to enable or disable each of these features individually. (The Verge)

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising

It examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. (Exchange Wire)

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57% of US consumers would forego marketing personalization to protect their data

The research makes clear that marketers need to establish greater trust and transparency; 20% of consumers have abandoned their use of a brand over its data practices. (Marketing Dive)

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Debunking myths around programmatic OOH

The real benefits brands can achieve when programmatic OOH is planned and activated within an omni-channel programmatic campaign. (ITProPortal)

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Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence

New EU proposal aims to offer protections for corporate and public-service data. Creating an EU-wide data marketplace to facilitate sharing of industrial and government information. (WSJ)

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How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Advertisers are fine-tuning how they leverage the growing network of ad-supported services. (Adweek)

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CPG marketers roll the dice on new experiments amid data upheaval

In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. (Marketing Dive)

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Topics: Performance & Programmatic