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Articles and Research

Dec. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Dec 15, 2020 2:00:00 PM

Digital ads account for majority of media spending for first time, GroupM says

Digital next year will see an 18% jump to $130 billion, or 54% of the total $240 billion, as demand recovers, per GroupM's forecast. (Marketing Dive)

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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic, especially Millenials and Generation Z users. (Adweek)

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LinkedIn Sued Over Incorrect Ad Metrics

The companies allege that the incorrect advertising metrics enabled LinkedIn “to collect an inflated price from advertisers.” (MediaPost)

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Verizon Media rolls out ConnectID to replace third-party cookies

The company's ConnectID has first-party data for more than 900 million consumers worldwide who use its various online properties such as Yahoo, AOL and TechCrunch. (Marketing Dive)

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Judge in Google Antitrust Case Weighs How to Protect Business Secrets

Companies such as AT&T and Amazon don’t want Google to see certain information they provided to Justice Department. (WSJ)

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Facebook antitrust cases could accelerate power balance shift for social media

A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. (Marketing Dive)

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6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

These standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. (MarTech)

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Ad Tech and Privacy Lingo for Navigating a Post-Cookie World

Google Chrome is withdrawing its support of third-party cookies in 2022, and the industry is scrambling to prepare. (Adweek)

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Topics: Performance & Programmatic