<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Articles and Research

Jan. 5, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jan 5, 2021 3:00:00 PM

Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

Some believe Apple and Google will offer an encrypted means of device mobile targeting. (Adweek)

Read More

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

Oracle says it detected a continuing effort to lure ad dollars with simulated devices and apps. (WSJ)

Read More

Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

The data is based on a survey of 326 brand marketers and agency buyers with at least $1 million in annual digital ad spend. (AdExchanger)

Read More

Performance Marketers Need to Watch These 5 Consumer Trends in 2021

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay in 2021. Beauty category and others expected to grow. (Adweek)

Read More

Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves. (Adweek)

Read More

Europe triples down on tough rules for tech

new proposals to control tech industry giants as "gatekeepers" who could be fined up to 10% of their revenue for breaking EU rules on competition. (Axios)

Read More

FTC Launches New Investigation into How the Major Social Platforms Utilize User Data

By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. (SocialMediaToday)

Read More

Topics: Performance & Programmatic