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Articles and Research

Jan. 5, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jan 5, 2021 3:00:00 PM

Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

Some believe Apple and Google will offer an encrypted means of device mobile targeting. (Adweek)

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New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

Oracle says it detected a continuing effort to lure ad dollars with simulated devices and apps. (WSJ)

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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

The data is based on a survey of 326 brand marketers and agency buyers with at least $1 million in annual digital ad spend. (AdExchanger)

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Performance Marketers Need to Watch These 5 Consumer Trends in 2021

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay in 2021. Beauty category and others expected to grow. (Adweek)

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Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves. (Adweek)

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Europe triples down on tough rules for tech

new proposals to control tech industry giants as "gatekeepers" who could be fined up to 10% of their revenue for breaking EU rules on competition. (Axios)

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FTC Launches New Investigation into How the Major Social Platforms Utilize User Data

By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. (SocialMediaToday)

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Topics: Performance & Programmatic