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Digital Marketing Newsletter

Jan. 20, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jan 20, 2021 1:00:00 PM

Global growth in ad spend on video-on-demand is outpacing traditional media

The global market is projected to be worth $47 billion by 2023, almost double its 2018 value. China is currently leading the market for advertising on video-on-demand services. (CNBC)

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Google Ad Changes Face U.K. Review in First Shot at Big Tech

U.K. regulators are investigating whether a Google privacy initiative will hurt publishers’ ability to generate revenue, in the first big post-Brexitantitrust probe. (Bloomberg)

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Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek)

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2021 Predictions: Identity

Triggered by Google’s bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by 2022, identity, and how to approach it, became a primary focus for many. (ExchangeWire)

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Worldwide ecommerce will approach $5 trillion this year

Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year. (eMarketer)

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88% of marketers say collecting first-party data is a 2021 priority, study says

Forty-one percent of marketers say digital media activation will be the area most impacted due to the rise of privacy-related data restrictions. (Marketing Dive)

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Democrats control Congress. Will 2021 be the year for federal privacy laws?

The transition creates the potential for a federal privacy law to make it out of chambers of Congress, though no one is holding their breath. (Cybersecurity Dive)

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At CES, pre-recorded panels miss the live turmoil in the tech world

Talks about Big Tech and urgent issues are already out of date without insight into Trump bans and more. (Ad Age)
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Topics: Performance & Programmatic