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Articles and Research

Feb. 02, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Feb 2, 2021 3:00:00 PM

Is Performance Marketing the Future for Brick-and-Mortar Retailers?

With most of the world making the transition to a heavy online presence, brick-and-mortar stores are at serious risk of falling behind. (PerformanceIN)

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Ad Tech Is Primed for Its Own Roaring ’20s

Apple and Google's vice-like grip on the wider digital media landscape means the future of the sector is intertwined with the fate of Big Tech. (Adweek)

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4 Major Factors That Will Change How Marketers Use Data

Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes. (Adweek)

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Programmatic digital display advertising is having an identity crisis

Apple’s change to the IDFA is rumored to go into effect around March 2021 and will require users to opt in on a per-app basis for cross-channel tracking. (eMarketer)
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Inside Google’s Targeting Plans for a Post-Cookie World

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system. (Adweek)

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CCPA Has Been a Catalyst for Good in Programmatic

These efforts have yielded a new environment where advertisers, publishers and technology companies are aligned and capable of meeting modern challenges, such as CCPA compliance. (MarTech Series)

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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

Three of advertising’s top executives believe there’s no going back to the way business was done before the Covid-19 outbreak. (Adweek)

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Topics: Performance & Programmatic