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Digital Marketing Newsletter

Feb. 18, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Feb 18, 2021 10:00:00 AM

How Google's third-party cookie alternative will affect marketers

The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising. (Marketing Dive)

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The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing

Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money. (Adweek)

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‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update

As it stands, the only certainty is that the performance of ads on Apple devices will drop. Indeed, marketers are braced for the subsequent price increases. (DigiDay)

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In the UK programmatic landscape, private marketplaces prosper and open exchanges stall

The shift to programmatic trading will further accelerate this year, but certain methods are performing better than others. (Insider Intelligence)
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Publishers Are Caught in the Crossfire as Ad Tech Builds Contextual Targeting Offerings

Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party cookies, build out their contextual targeting offerings. (Adweek)

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Microsoft says Google and Facebook should pay publishers for news

Through a key executive, the company backs an Australian proposal ‘requiring tech companies to support a free press’. (Ad Age)
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Facebook Meets Apple in Clash of the Tech Titans—‘We Need to Inflict Pain’

Animosity between CEOs Mark Zuckerberg and Tim Cook erupts over privacy and dueling visions of internet. (WSJ)

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Google's fight in Australia could change the future of media

A new bill would force the search giant, along with Facebook, to pay news publishers for content in Australia. Other governments will likely follow suit. (CNET)

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Topics: Performance & Programmatic