Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle
The online giant prepares to withdraw support for third-party cookies in its Chrome browser next year and will delay FLoC experiments in Europe over privacy requirements. (Adweek)
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Unified ID 2.0 To Enter Beta Phase
Advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. (AdExchanger)
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Instagram Set to Launch New Affiliate Feature
Instagram’s new ‘Affiliate’ feature, which will allow creators to monetise their content through the app. (PerformanceIN)
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Google to Put Out New Publisher Tools Following ID Shake-Up
The company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads. (Adweek)
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10 Truths About Marketing After the Pandemic
Reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world. (Harvard Business Review)
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Is Airbnb’s holiday from performance marketing a mistake?
Airbnb has caused a huge stir after telling shareholders that it is making a permanent shift from performance marketing to brand marketing. (Campaign)
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Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement
"Wholesale changes" are chipping away at Facebook’s ability to measure and demonstrate performance. (AdExchanger)
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Antitrust Suit Takes New Aim at Google’s Cookieless Future
The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry. (Adweek)
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Attribution will be challenging — but not impossible — in a cookieless world
Marketers have spent years perfecting attribution models, but once Google makes its planned browser changes, these models will no longer work. (Marketing Dive)
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Topics:
Performance & Programmatic
