<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Articles and Research

Apr. 7, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Apr 7, 2021 10:00:00 AM

Google Has Started Trialling FLoC – Its Alternative to Cookies

The technology is predicted to allow advertisers the ability to show relevant ads whilst keeping in line with privacy regulations. (PerformanceIN)

Read More

Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

The contact-free way to access information with a simple scan of a phone camera, QR tech can be an important measurement tool for physical activations. (Adweek)

Read More

Google’s Ad Changes Prompt Big Brands to Revamp Data Strategies

Bacardi, Clorox and Cadillac are among the marketers preparing for new Google restrictions that will include the blocking of third-party cookies. (WSJ)

Read More

Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory, which can now be purchased through The Trade Desk. (AdExchanger)

Read More

Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue

Magna increases full-year forecast to $240 billion, a $10 billion lift from an earlier projection. Most categories will increase advertising spend after heavy ad budget cuts last year. (Adweek)

Read More

Why ‘Programmatic’ is Changing Hiring

It’s been quite a year for talent acquisition. Most companies are going through change, reconsidering their processes and rethinking technology. (HRE)

Read More

Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In.

Is the future of CTV biddable? Most seem to agree that it will be, although to what extent seems to be up for debate. (AdExchanger)
Read More

Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February

Driven by a 212% jump in programmatic audience buying and a 159% increase in connected TV, according to data from the Innovid iQ dashboard. (MediaPost)

Read More

Topics: Performance & Programmatic