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Articles and Research

June 8, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jun 8, 2021 1:46:00 PM

WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address. (AdExchanger)

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FBI Director Compares Ransomware Challenge to 9/11

Each of the 100 different malicious software variants are responsible for multiple ransomware attacks in the U.S., Mr. Wray said. (WSJ)

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What The C-Suite Should Know About Programmatic Media

Active International's expert in global media negotiation discusses how to ensure your investments have as much impact as possible with the least amount of risk. (Forbes)

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Amid post-cookie confusion, Amazon plans to launch an identifier of its own

Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP and publisher services. (Digiday)

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Google’s opaque practices to restrict fingerprinting create confusion among its ad tech partners

Ad tech execs working with the company say they need their own Rosetta Stone to decode exactly what types of tech might be caught by Google’s fingerprinting detection sensors. (Digiday)

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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

A TikTok spokesperson could not offer more details on the company’s plans for biometric data collection or how it may tie in to either current or future products. (TechCrunch)

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The Trade Desk Hands UID 2.0 Code to PRAM

Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will be open-sourced and live in a publicly available GitHub page overseen by the Tech Lab. (Adweek)

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Location-based ads can rebound despite Apple's privacy changes

As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. (Marketing Dive)

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Topics: Performance & Programmatic