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Articles and Research

July 22, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jul 22, 2021 3:37:00 PM

Scoop: AT&T scrambles to sell ad tech unit Xandr as losses mount

Sources say it's losing tens of millions a year and has been grossly mismanaged by AT&T. Talks are ongoing and could fall through. (Axios)
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Facebook Users Said No to Tracking. Now Advertisers are Panicking

People give iOS apps permission to track their behavior just 25% of the time. (Bloomberg)

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Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Digitas SVP Liane Nadeau discusses the concern that advertisers will lose their sense of urgency in testing privacy-safe targeting methods. (AdExchanger)

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The Future of Programmatic AdTech

Choozle's CTO says publishers need to adopt more robust technologies that offer unified and cohesive tools in order to avoid outsourcing and multiple agency and technology fees. (MarTech Series)

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Consumers want control, not ad blocking, in online advertising

Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds. (AdAge)
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The Radical Need for Programmatic Redesign

MediaMath and Forrester study shows 94% of marketers face executive scrutiny on the performance of their ad spend. (The Drum)

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‘The backplane for advertising’: Amazon plots big step up for APS

Amazon is looking to hire executives who can stand up a third-party technology marketplace for media and ad tech vendors that offer services to publishers. (DigiDay)

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Facebook, Twitter, Google Threaten to Quit Hong Kong Over Proposed Data Laws

Industry group representing companies says proposed anti-doxing rules could put staff based locally at risk of criminal charges. (WSJ)

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Topics: Performance & Programmatic