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Articles and Research

August 10, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Aug 10, 2021 9:30:00 AM

Can Apple iOS 14.5 Be a Good Thing for the Performance Marketing Industry?

Senior Performance Marketing Manager at Modo25 says the answer is potentially. First party data is going to become even more relevant. (PerformanceIN)
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TikTok Heightens Commerce Credentials With Publicis Groupe Partnership

The partnership aims to help brands extend their ecommerce strategies through the video platform as it grows its shopping culture and commerce community. (Adweek)

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Programmatic Guaranteed's Shot To Solve For The Loss Of Identifiers

Head of programmatic at IBM Watson Advertising discusses the need for long term solutions to connect data from publishers to data from marketers. (AdExchanger)

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How Publishers Are Pushing Forward After Third-Party Cookie Deprecations

New technology can replace third-party cookies after Google announced a shift from alternative identifiers once third-party cookies are phased out. (Adweek)
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Cable, Internet Companies Stand to Gain From Broadband Funding in Infrastructure Bill

The $1 trillion infrastructure bill includes $65 billion to improve internet access for poor and isolated communities. (WSJ)

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The China Model: What the Country’s Tech Crackdown Is Really About

After spending years emulating Silicon Valley, the world’s second-biggest economy is now officially charting its own course. (Bloomberg)

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Google accused in suit of fixing ad rates with a Facebook deal

A suit filed by two companies alleges Google cut off innovation and competition through a pact with Facebook. (AdAge)
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Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. (Adweek)

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Topics: Performance & Programmatic