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Articles and Research

August 25, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Aug 25, 2021 10:00:00 AM

The Big Story: TV Drama And Business Data

What the loss of one MRC accreditation means for Nielsen, and the ways TV ad sellers are already testing to guarantee certain audience reach benchmarks without the Nielsen standard. (AdExchanger)
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Despite Google’s New Timeline, the Transition to Consent Mode Remains a Top Priority for Marketers

Beyond simply offsetting diminishing third-party data, there are a host of compelling reasons why marketers should consider the consent route. (PerformanceIN)
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Google’s new publisher group shows a willingness to collaborate, say members including AccuWeather and Advance Local

It's indicative of a shift in how the company engages publishers as it develops tech that will affect businesses throughout the digital media and ad ecosystem. (Digiday)
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Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Programmatic advertising player OpenX, and ExchangeWire, have released a new research report named ‘The State of Programmatic in JAPAC – 2021’. (Campaign India)
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Why Affiliate Management Is A Skill You’ll Need To Keep Learning

Affiliate Insider founder discusses how affiliate managers must be willing to throw out the rule book and try new things to keep their programs growing. (Forbes)

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Data Says No: In Defense Of The Right Brain

Data and data-driven marketing are now essential parts of a brand’s success, but data alone is not enough. (AdExchanger)

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What Amazon Commission Cuts Mean for Publishers With Affiliate Programmes

Consumer values are changing, and more people want to purchase directly from brands instead of from impersonal third-party marketplaces like Amazon and Walmart. (PerformanceIN)

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China Set to Pass One of the World’s Strictest Data-Privacy Laws

Beijing is expected to maintain broad access to data under the new Personal Information Protection Law. (WSJ)

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Brand marketing vs performance marketing - the age old debate

Choosing between brand and performance marketing at a time when businesses are increasingly bottom-line conscious, and want greater value for every penny spent. (BrandEquity)

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Topics: Performance & Programmatic