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Articles and Research

November 2, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 2, 2021 3:45:00 PM

Marketing experts talk about the successes, failures of companies’ efforts to reflect an expanded portfolio or create a fresh start with a new name. (WSJ)

A New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. (AdExchanger)

Digital advertisers are facing up to an unholy trinity of challenges, from looming privacy regulations to a talent crisis and ever more demanding consumers. (The Drum)

While definitions of what actually constitutes a CTV impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular basis. (AdExchanger)

Scopely’s CMO On Why Performance Marketing Needs To Be About More Than Math And Measurement

Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. (AdExchanger)

FTC Commissioner Advocates ‘Data Minimization’ In Advertising

What if all the privacy-safe, transparent, opt-in and consent-based digital advertising initiatives of the past few years turn out, a few years hence, to have been an entire waste of time? (AdExchanger)

Publisher and agency executives scrutinize email-based universal IDs as the third-party cookie’s long-term heir apparent

Email-based universal IDs’ potential signal-to-noise ratio does not appear to be the biggest potential pitfall, however. Privacy concerns are a much larger red flag. (Digiday)

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. (Adweek)

How has ATT impacted mobile advertising?

Apple Search Ads, has captured a material portion of the mobile app advertising market since Apple made its App Tracking Transparency (ATT) privacy policy mandatory. (Mobile Dev Memo)

A Window Into the Past: How Has the Performance Marketing Industry Changed Over the Past Decade?

When we take a look at the rich history of performance and affiliate marketing, it's clear to see that we move through trends and cycles at a very fast pace. (PerformanceIN)

Topics: Performance & Programmatic