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Articles and Research

December 2, 2021 | Identity resolution mess and new ad ratings

Posted by Fraudlogix on Dec 2, 2021 4:30:00 PM

Identity Resolution Misses The Mark Without Systemic Measurement And Attribution

We’re at the end of the beginning of online privacy reformation. As a result, we have a cottage industry in consent management and universal IDs as advertisers seek media buys within a familiar playbook. (InMobi/AdExchanger)

Nielsen is about to give advertisers something they’ve been asking for at least 15 years—ratings of individual commercials in linear TV. (AdAge)

As supply chain woes intensify, advertisers reallocate, not cut, media dollars

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. (DigiDay)

Google Can Save “FLoC2” By Working With The IAB

Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove it’s working to level the playing field and cooperate with publishers and other tech companies.(Pubmatic/AdExchanger)

Biden administration makes first move on data privacy

The NTIA (telecom unit of the Commerce Department) plans to hold "listening sessions" and seek comment on the intersection of privacy, equity and civil rights, according to an agency notice. (Axios)

The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. (AdExchanger)

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? (PRWeek)
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? (The Drum)

Hold On, We've Entered a Digital Marketing Time Warp

Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. (Adweek)

IAB Report Charts The Rise Of Ecommerce Brands Fed By CTV And Retail Media

The twentieth century saw very little disruption for category-leading brands. Across practically every consumer business, America’s top brands in 1923 were the same category leaders 60 years later. (AdExchanger)

Topics: Performance & Programmatic