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Fraudlogix Blog

RTB Corner: Jan. 31, 2019

Posted by Fraudlogix on Jan 31, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Malware in Ad-Based Images Targets Mac Users

A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)

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Topics: RTB Corner, Newsletter

RTB Corner: Jan. 17, 2019

Posted by Fraudlogix on Jan 17, 2019 3:03:58 PM

The latest news and views for the Supply-Side and DSP Community.

Google removes 85 adware apps from the Play Store

Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)

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Topics: RTB Corner, Newsletter

RTB Corner: Jan. 3, 2019

Posted by Fraudlogix on Jan 3, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)

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Topics: RTB Corner, Newsletter

RTB Corner: Dec. 13, 2018

Posted by Fraudlogix on Dec 13, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

AppNexus reworks publisher contracts to enable fee transparency for buyers

AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)

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Topics: RTB Corner, Newsletter

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

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Topics: RTB Corner, Newsletter

RTB Corner: Oct. 26, 2018

Posted by Fraudlogix on Oct 29, 2018 8:45:00 AM

The latest news and views for the Supply-Side and DSP Community.

Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: RTB Corner, Newsletter

RTB Corner: Oct. 11, 2018

Posted by Fraudlogix on Oct 11, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

New study finds 12% of digital ad traffic to be fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: RTB Corner, Newsletter

RTB Corner: Sept. 27, 2018

Posted by Fraudlogix on Sep 27, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Late payments in ad tech increasingly common

Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)

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Topics: RTB Corner, Newsletter

RTB Corner: Sept. 13, 2018

Posted by Fraudlogix on Sep 13, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

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Topics: RTB Corner, Newsletter

RTB Corner: Aug. 30, 2018

Posted by Fraudlogix on Aug 30, 2018 11:58:00 AM

The latest news and views for the Supply-Side and DSP Community.

Amobee closes Videology deal, charts course toward advanced TV

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)

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Topics: RTB Corner, Newsletter