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Fraudlogix Blog

OTT Ad Fraud: Data Shows Almost 19% of OTT Ad Traffic is Fraudulent

Posted by Fraudlogix on May 8, 2019 9:00:00 AM

Over-the-top (OTT) ad serving has become a hot topic among marketers looking to reach consumers who are increasingly streaming video through connected TVs and cutting ties with traditional cable. The ad tech sector is rushing to provide solutions that will allow advertisers to target this tuned-in audience effectively. And, not surprising based on the digital ad industry’s history, fraud is following the funds into the OTT environment.

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Topics: Ad Fraud, Data Briefs, OTT