<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Articles and Research

Dec. 1, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Dec 1, 2020 2:30:00 PM

Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

It will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. (SocialMediaToday)

Read More

For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Two of the largest independent SSPs now support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies. (Adweek)

Read More

Google will soon let you opt out of Gmail’s data-hungry smart features entirely

The new setting will be offered alongside the existing options to enable or disable each of these features individually. (The Verge)

Read More

IAB Europe Releases a Guide to Programmatic Out of Home Advertising

It examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. (Exchange Wire)

Read More

57% of US consumers would forego marketing personalization to protect their data

The research makes clear that marketers need to establish greater trust and transparency; 20% of consumers have abandoned their use of a brand over its data practices. (Marketing Dive)

Read More

Debunking myths around programmatic OOH

The real benefits brands can achieve when programmatic OOH is planned and activated within an omni-channel programmatic campaign. (ITProPortal)

Read More

Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence

New EU proposal aims to offer protections for corporate and public-service data. Creating an EU-wide data marketplace to facilitate sharing of industrial and government information. (WSJ)

Read More

How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Advertisers are fine-tuning how they leverage the growing network of ad-supported services. (Adweek)

Read More

CPG marketers roll the dice on new experiments amid data upheaval

In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. (Marketing Dive)

Read More
Read More

Topics: Performance & Programmatic

Nov. 16, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 16, 2020 5:00:00 PM
 

The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising

The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic. (Adweek)

Read More

Inside Facebook's push to get advertisers to plug directly into its ad servers

The social network is promoting adoption of its API, which lets brands bypass the browser for cookie-free conversions. (AdAge)
Read More

Zoom Security Failures Alleged in FTC Settlement

The allegations of security problems include eye-popping security lapses like storing private recordings on unencrypted cloud storage and not having simple brute force login mitigation strategies. (SEJ)

Read More

Amazon Faces New EU Antitrust Charges

The European Union charged the online retailer with violating competition law. Allegations focus on how the online retailer uses vendor data to promote its own products. (WSJ)

Read More

Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Consumers may be working from home, but they’re shopping in stores. Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. (Adweek)

Read More

40% of marketers now use shoppable video ads, underpinning 'storeless' economy

Store closings in the United States will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. (Marketing Dive)

Read More

Biden Victory Breathes New Life Into Battle To Restore Net Neutrality

Net neutrality proponents are gearing up to press the Biden administration to restore FCC carrier rules that police broadband providers' traffic management practices. (MediaPost)

Read More
Read More

Topics: Performance & Programmatic

Nov. 2, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 2, 2020 5:00:00 PM

Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek)

Read More
Read More

Topics: Performance & Programmatic

Oct. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Oct 15, 2020 5:00:00 PM

Google Ads Rolls Out Attribution Features to YouTube

Formerly known as search attribution, data-driven attribution helps marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase. (Adweek)

Read More
Read More

Topics: Performance & Programmatic

Sep. 30, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 30, 2020 5:00:00 PM

Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war. Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. (Adweek)

Read More
Read More

Topics: Performance & Programmatic

Sep. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

Read More

Topics: Performance & Programmatic

August 2020: Performance & Programmatic Insights

Posted by Fraudlogix on Aug 28, 2020 4:48:00 PM

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars. (MediaPost) - Affiliate

Read More

Topics: Performance & Programmatic