New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic
PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.
Fraudlogix is helping PubNative to fight invalid traffic on their platform, pre-bid, by blocking bids that are coming from known sources of fraud, including bots, malware, data centers and compromised devices. Fraudlogix's solution gives PubNative the ability to filter all their traffic, adding a layer of security for buyers.
"Mobile ad fraud is a growing problem and it's important that platforms have systems in place to root it out," said Hagai Shechter, Fraudlogix CEO. "PubNative is a great example of a platform that's proactively working to address the fraud problem head-on before it reaches advertisers."
PubNative - like many platforms - already had internal measures in place to combat invalid traffic but sought to strengthen its defenses with outside help. The additional insight and tools from Fraudlogix will help PubNative in providing the highest traffic quality for their customers.
“As the ad spend on mobile overtakes desktop and more brand advertisers make the shift to mobile, it is imperative to push toward a more transparent and brand-safe ecosystem. At PubNative, we want to position ourselves as one of the safest and cleanest exchanges in the market. Continuing on our fight on ad fraud, we are happy to partner with Fraudlogix - the industry’s leading anti-fraud solution,” said Shreyansh Tewari, head of BI & Yield at PubNative.
PubNative posted additional information on their fight against ad fraud in a blog post available here.
PubNative (pubnative.net) is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through flexible ad units. With its proprietary cross-format optimization technology and mobile header bidding solution, PubNative enables mobile publishers to maximize their programmatic advertising revenue. The company is headquartered in Berlin with offices in San Francisco, Seoul and Beijing.