---
title: "RTB Corner: Aug. 30, 2018"
description: "RTB Corner for Aug. 30, 2018: The latest news and views from the Supply Side and DSPs, including Amobee, Index Exchange, Xaxis, Konduit, DMEXCO, and more."
---

[Fraudlogix Blog](https://blog.fraudlogix.com)

# [RTB Corner: Aug. 30, 2018](https://blog.fraudlogix.com/rtb-corner-aug-30-2018)

 Written by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) | Aug 30, 2018 3:58:00 PM

### *The latest news and views for the Supply-Side and DSP Community.*

## [Amobee closes Videology deal, charts course toward advanced TV](https://adexchanger.com/tv-2/amobee-closes-videology-deal-as-the-duo-chart-a-course-to-take-on-advanced-tv/)

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)

## [How one exchange turned cache into cash, why it may continue doing so](https://www.mediapost.com/publications/article/324131/how-one-exchange-turned-cache-into-cash-why-it-ma.html)

This commentary from MediaPost discusses Index Exchange's recent "bid-caching" controversy, its statement about stopping, and the possibility of the practice continuing in the RTB industry. (MediaPost)

## [Xaxis launches programmatic hub to help Chinese brands run overseas campaigns](https://www.thedrum.com/news/2018/08/27/xaxis-launches-programmatic-hub-help-chinese-brands-run-overseas-campaigns)

Xaxis has launched a programmatic hub to help Chinese brands run digital display campaigns outside of China. The Outbound Hub enables China-based companies to leverage Xaxis’ technology and its global media network to run programmatic campaigns across foreign markets. (The Drum)

## [Baltimore ad tech startup closes on $1.3 million in seed funding](https://technical.ly/baltimore/2018/08/24/a-baltimore-adtech-startup-is-looking-to-simplify-video-advertising/)

Konduit, an ad tech startup that aims to help publishers generate more revenue from video by reducing video load times and increasing ad starts, recently closed on a $1.3 million round of seed funding led by Revel Partners. (Technical.ly)

## [Some companies backtrack on taking marketing in-house](https://digiday.com/marketing/boomerang-companies-reversing-taking-marketing-house/)

The rush of advertisers trying to do more marketing themselves is as much a threat to agencies and ad platforms as it is an opportunity. Some advertisers are going back to media agencies and ad tech vendors after struggling to run those services themselves. (Digiday)

## [OpenRTB 3.0: Overhauling the OpenRTB Protocol](https://www.exchangewire.com/blog/2018/08/20/openrtb-3-0-overhauling-the-openrtb-protocol/)

Pranay Damji, consultant at The Programmatic Advisory, provides an overview of what OpenRTB 3.0 is and what it aims to achieve. (ExchangeWire)

## [Behind the bid-caching debate, signs of ad tech commoditization](https://digiday.com/media/behind-bid-caching-debate-signs-ad-tech-commoditization/)

Index Exchange’s undisclosed use of bid caching may have angered buyers and infuriated rival vendors, but it’s also a symptom of another ad tech challenge: supply and demand commoditization. (Digiday)

## [Three digital marketing trends to watch for at DMEXCO 2018](http://blog.bazaarvoice.com/2018/08/24/digital-marketing-trends-dmexco-2018/)

Here are three key industry topics that digital marketing platform, BazaarVoice, expects to dominate conversations at DMEXCO 2018. (BazaarVoice)

[View full post](https://blog.fraudlogix.com/rtb-corner-aug-30-2018)

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