Google is banning CooTek, a publicly traded Chinese app developer, from its Play store and ad platforms after evidence was presented that its apps continued to bombard users with disruptive ads even after the company claimed it had stopped the behavior. (BuzzFeed News)
Researchers have revealed a new malware framework that focuses on bumping up advert impressions to generate fraudulent revenue for operators. Cybersecurity firm Flashpoint said the framework has been responsible for over one billion fraudulent Google Adsense ad impressions in the past three months alone -- and is also able to generate fake likes on YouTube videos as well as watch hidden Twitch streaming sessions. (ZDNet)
Confiant, a company that blocks malicious advertisements, explores the techniques and tactics of a persistent malvertiser that specializes in building relationships with legitimate DSPs. (Confiant)
LUMA’s latest Market Report highlights the public and private markets during Q2 2019. It was a particularly strong quarter for M&A, with the most deal activity (both volume and value) over the last year. (LUMA)
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. (AdExchanger)
Bloomberg outlines the stories of ad tech entrepreneurs, including former AppNexus CEO Brian O'Kelley, and how their businesses were affected by Google's changes to ad buying processes. It also examines how U.S. regulators and politicians may react to antitrust claims. (Bloomberg)
Private equity firm Blackstone said Monday that it intends to acquire Vungle, an ad tech company widely regarded as a capable alternative to Google and Facebook when it comes to getting consumers to download, install apps. (AdAge)