Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)
Topics: RTB Corner Newsletter
The New York Times reports on the growing trend of YouTube plays being bought for pennies and delivered in bulk to inflate a video's popularity, opening up the social media giant to manipulation. (The New York Times)
Topics: RTB Corner Newsletter
Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous "malvertising" and banking trojan campaign. The operation delivered malicious advertisements through ad networks to millions worldwide, spreading assorted malware including crypto-miners, ransomware and banking Trojans. (The Register)
Topics: RTB Corner Newsletter
A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)
Topics: RTB Corner Newsletter
Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)
Topics: RTB Corner Newsletter
AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar)
Topics: RTB Corner Newsletter
Defy Media, a creator of video content for young adults, has allegedly been denying payment to small, third-party publishers for ads posted on their sites. Several publishers recently posted to a Reddit thread with claims that range from a few thousand dollars to tens of thousands. (The Drum)
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Accenture Interactive launched its Programmatic Services practice on Wednesday this week. While the consultancy division had been working with clients for some time to help them move their programmatic digital ad-buying more in-house, the new division will also incorporate the planning, buying, and management of programmatic ad campaigns. (The Wall Street Journal)
Topics: RTB Corner Newsletter
Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter. Amobee will become the “stalking horse,” or lead bidder, setting a floor price to encourage other potential bidders to submit higher offers. Videology intends to file for chapter 11 as soon as Thursday, the people said. (The Wall Street Journal)
Topics: RTB Corner Newsletter
The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone, which saw 45% of all digital advertising spending and dramatic increases in mobile video. However, the report also showed that of programmatic trades, nearly 2 in 3 were handled through private marketplaces rather than open exchanges. (MediaPost) More on the report here.
Topics: RTB Corner Newsletter
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