Hagai Shechter

Fraudlogix CEO
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Recent Posts

Marketers And Publishers Must Demand More Answers From Fraud Vendors

Posted by Hagai Shechter on Aug 26, 2016 4:39:27 PM
Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
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Topics: Ad Fraud, Ad Verification

Ad fraud is not the problem…

Posted by Hagai Shechter on Feb 5, 2016 12:00:00 AM

As far back as 1998 when I first started my career in the online advertising space, fraud was one of the industry’s biggest threats (even if many advertisers didn’t necessarily realize it). Some thought that their abysmal performance metrics were due to poor creatives, lack of detailed tracking systems or they chalked it up to a simple “that’s how internet advertising works”. With time we began to understand that ad fraud was a contributing factor to poor performance metrics. At first we didn’t have the proper understanding of it, much less the proper tools to identify it, and so the fraudsters were for the most part one step ahead in the arms race.

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Topics: Cost of Ad Fraud, Supply Side

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

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With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

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