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Digital Marketing Newsletter

Brand Safety = Happy Advertisers

Posted by Fraudlogix on Mar 17, 2016 3:00:00 PM

A brand is more than just a logo and a slogan, it’s a reputation and a carefully crafted culture. As programmatic spending increases, so too has the concern over where ads get placed. Marketers don’t want their creative appearing on contradictory or embarrassing websites that could potentially tarnish the brands they’ve worked so hard to build. Enter brand safety monitoring.

Ensuring brand safety is just as important as providing quality traffic – both are keys to long-term, profitable relationships with buyers. Here’s a list of website categories that supply-side vendors and DSPs should be on the look out for in order to protect their buyers:

  • adult content
  • alcohol, tobacco, drugs
  • violence
  • gambling
  • malware
  • phishing
  • proxies
  • pirated software
  • viruses
  • spyware.

The categories align with increased advertiser concern over ad placements on websites containing potentially damaging subject matter. It’s essential for supply-side vendors and DSPs to help advertisers avoid potential programmatic pitfalls, and providing brand safety equates to happy advertisers and return buyers. Need help with brand safety monitoring? Visit Fraudlogix.com or email us at sales_req@fraudlogix.com.

Topics: Programmatic RTB