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Digital Marketing Newsletter

Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

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Topics: Performance & Programmatic

August 2020: Performance & Programmatic Insights

Posted by Fraudlogix on Aug 28, 2020 4:48:00 PM

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars. (MediaPost) - Affiliate

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Topics: Performance & Programmatic