Fraudlogix is adding a popular feature to its suite of products: viewability measurement.
Viewability measurement will allow clients to determine what percentage of their ad impressions were in view on end-users’ devices when ads were served. Users will be able to evaluate the impression counts, percentage of impressions that were able to be measured, and of those, how many were viewable.
The viewability feature, like all of Fraudlogix’s solutions, is available for display, video, mobile and in-app environments and direct access to data is available via an API. Clients receive reporting according to seller, publisher and domain verticals across their platforms. In keeping with industry standards, Fraudlogix is using the Media Rating Council (MRC)’s viewability guidelines to determine whether or not an impression is viewable.
“Viewability has gained a lot of popularity over the last two years and advertisers are increasingly demanding not only fraud-free impressions, but those that are in-view when the ad is served. Based on this increased demand, we want to offer our supply-side and DSP clients a one-stop solution to monitor for ad fraud, brand safety, domain masking and viewability."
With the addition of viewability, Fraudlogix has created a one-stop shop for ad verification specifically catering to the supply side and DSPs within the digital advertising ecosystem. Companies will be able to monitor their entire inventory for ad fraud, domain masking, brand safety and viewability, allowing them to provide high-quality, viewable impressions to advertisers and marketers.
“Viewability has gained a lot of popularity over the last two years and advertisers are increasingly demanding not only fraud-free impressions, but those that are in-view when the ad is served,” said Fraudlogix CEO, Hagai Shechter. “Based on this increased demand, we want to offer our supply-side and DSP clients a one-stop solution to monitor for ad fraud, brand safety, domain masking and viewability.”
The addition of viewability to Fraudlogix’s suite of ad verification products comes on the heels of several other additions and improvements to Fraudlogix’s offerings over the last 12 months, including the addition of a real-time IP address block list, expanded brand safety monitoring, and an overhaul of its affiliate-fraud interface.
“We're constantly working to add new features based on the needs of our clients,” said Shechter, “In the next few months we'll be rolling out several new solutions to further empower the supply side and DSPs to evaluate and optimize their inventory."
