Pre-bid fraud solution enables users to block ad fraud in real time.
Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s “wholesalers” (ad networks, ad exchanges, SSPs and DSPs), is introducing IP Block List, a pre-bid fraud subscription service that allows users to block ad fraud in real time.
IP Block List, the newest addition to Fraudlogix’s suite of fraud detection solutions, will provide subscribers a list of over 4 million IP addresses associated with known ad fraud. Companies will be able to use it to protect their clients and partners against bots, automated scripts, non-human traffic, malware and user-generated fraud by not serving ads to those addresses on the block list. The list, accessible via an API or download, is updated hourly so subscribers will always have the most up-to-date intelligence.
“We realize that the fraud landscape is constantly changing,” said Fraudlogix CEO, Hagai Shechter, “and we want to provide the supply side with a fraud solution that changes with it.”
Fraudlogix caters specifically to the supply side of the online advertising chain, putting it in the unique position to monitor massive amounts of data: 362 million unique users, 120 billion impressions and 6.8 million websites monthly. This amount of data translates into the industry’s most comprehensive fraudulent IP list.