Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising
New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically (Martech Series)
Samsung's programmatic push capitalizes on a bright spot in CTV advertising
Samsung probably would have launched a programmatic option eventually, but the company noted that two pandemic-driven factors caused it to launch now (Business Insider)
Consumer behavior and media consumption patterns continue to evolve as a result of the coronavirus pandemic. A perceived fear of the negative impact of audience reactions to advertising during the pandemic also adds to uncertainty for brands. (DigiDay)
A new world of programmatic advertising with OpenWrap OTT
Consumption of video on streaming platforms and over-the-top (OTT) media is the trend today. While these platforms have been popular for a while now, the current pandemic has made them a household mainstay, as viewers seek more content in a day to remain engaged. (Brand Equity)
Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines
Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australia's leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and a study from Reuters finds that the number of Americans willing to pay to access news content is on the rise. (Exchange Wire)
How to fix programmatic advertising: the whole story
It shouldn’t be considered ‘normal’ that 51% of an advertiser’s budget is used up before an ad appears even if it’s one we’ve heard before. (Mediatel)
