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Articles and Research

Programmatic Corner: June 25, 2020

Posted by Fraudlogix on Jun 25, 2020 5:08:45 PM

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically (Martech Series)

Samsung's programmatic push capitalizes on a bright spot in CTV advertising

Samsung probably would have launched a programmatic option eventually, but the company noted that two pandemic-driven factors caused it to launch now (Business Insider)

Emerging digital channels are here to stay: omnichannel lessons of the crisis will fuel campaigns for the future

Consumer behavior and media consumption patterns continue to evolve as a result of the coronavirus pandemic. A perceived fear of the negative impact of audience reactions to advertising during the pandemic also adds to uncertainty for brands. (DigiDay)

A new world of programmatic advertising with OpenWrap OTT

Consumption of video on streaming platforms and over-the-top (OTT) media is the trend today. While these platforms have been popular for a while now, the current pandemic has made them a household mainstay, as viewers seek more content in a day to remain engaged. (Brand Equity)

Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines

Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australia's leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and a study from Reuters finds that the number of Americans willing to pay to access news content is on the rise. (Exchange Wire)

How to fix programmatic advertising: the whole story

It shouldn’t be considered ‘normal’ that 51% of an advertiser’s budget is used up before an ad appears even if it’s one we’ve heard before. (Mediatel)

Topics: Programmatic RTB