Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)
AT&T unveiled its new brand for the advertising world, Xandr, which encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella. (Press Release)
Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” and is setting up an interdisciplinary team internally that’s devoted to countering the ad blocker blockers. (TechCrunch)
Business Insider is allowing advertisers to buy its inventory programmatically across all its European editions. BI has a total 17 international editions, but until now there hasn’t been a unified way for advertisers to buy its audiences programmatically across all eight of its European editions. From October on, buyers will be able to do just that via a single point. The marketplace will also plug into the publisher’s U.S. inventory. (Digiday)
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms, leaving some to wonder if this means the end of the consortium. (AdExchanger)
Google declined to show up to speak with Congress earlier this month alongside Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey. They did, however, host a half-day "Ad Fraud Summit". (AdWeek)
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. (Digiday)
AdWeek collected insights from ad tech executives attending DMEXCO and the Ad Trading Summit in London this month. The top lessons are included in this piece. (AdWeek)