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Digital Marketing Newsletter

RTB Corner: Aug. 2, 2018

Posted by Fraudlogix on Aug 2, 2018 11:57:00 AM

The latest news and views for the Supply-Side and DSP Community.

10,000 hacked WordPress sites used to launch massive malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous "malvertising" and banking trojan campaign. The operation delivered malicious advertisements through ad networks to millions worldwide, spreading assorted malware including crypto-miners, ransomware and banking Trojans. (The Register)

OpenRTB 3.0 now available for public comment until Sept. 24

The IAB Tech Lab released for public comment tech specifications for OpenRTB 3.0. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace. (IAB)

Top 10 programmatic publishers of 2018

AdExchanger looks at the top 10 programmatic publishers of 2018, and this year’s list includes longtime industry leaders who show to buyers their expertise in programmatic year after year. Others stepped on the gas in the past year in ways that made the industry take notice. (AdExchanger)

Stop the programmatic blame game

The Exchange Lab co-founder and Chief Strategy Officer Tim Webster outlines the benefits and challenges facing the programmatic industry. (AdExchanger)

Google now allows ad buyers to exclude publishers without ads.txt

Google announced that customers of its Display & Video 360 services (formerly DoubleClick Bid Manager) can now select to only run campaigns on publishers with ads.txt authorized inventory, excluding those that aren’t compliant. (MarketTech)

Inside AT&T’s media ambitions

AT&T’s purchase of AppNexus has been perceived as a landmark development for the adtech sector, and widely interpreted as a precursor to a sustained assault on the duopoly’s dominance of digital ad spend. (The Drum)

Machine Zone shuts down its DSP, lays off 125 employees, including media buyers

Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. (AdExchanger)

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Topics: RTB Corner Newsletter