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Digital Marketing Newsletter

RTB Corner: Aug. 30, 2018

Posted by Fraudlogix on Aug 30, 2018 11:58:00 AM

The latest news and views for the Supply-Side and DSP Community.

Amobee closes Videology deal, charts course toward advanced TV

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)

How one exchange turned cache into cash, why it may continue doing so

This commentary from MediaPost discusses Index Exchange's recent "bid-caching" controversy, its statement about stopping, and the possibility of the practice continuing in the RTB industry. (MediaPost)

Xaxis launches programmatic hub to help Chinese brands run overseas campaigns

Xaxis has launched a programmatic hub to help Chinese brands run digital display campaigns outside of China. The Outbound Hub enables China-based companies to leverage Xaxis’ technology and its global media network to run programmatic campaigns across foreign markets. (The Drum)

Baltimore ad tech startup closes on $1.3 million in seed funding

Konduit, an ad tech startup that aims to help publishers generate more revenue from video by reducing video load times and increasing ad starts, recently closed on a $1.3 million round of seed funding led by Revel Partners. (Technical.ly)

Some companies backtrack on taking marketing in-house

The rush of advertisers trying to do more marketing themselves is as much a threat to agencies and ad platforms as it is an opportunity. Some advertisers are going back to media agencies and ad tech vendors after struggling to run those services themselves. (Digiday)

OpenRTB 3.0: Overhauling the OpenRTB Protocol

Pranay Damji, consultant at The Programmatic Advisory, provides an overview of what OpenRTB 3.0 is and what it aims to achieve. (ExchangeWire)

Behind the bid-caching debate, signs of ad tech commoditization

Index Exchange’s undisclosed use of bid caching may have angered buyers and infuriated rival vendors, but it’s also a symptom of another ad tech challenge: supply and demand commoditization. (Digiday)

Three digital marketing trends to watch for at DMEXCO 2018

Here are three key industry topics that digital marketing platform, BazaarVoice, expects to dominate conversations at DMEXCO 2018. (BazaarVoice)

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Topics: RTB Corner Newsletter