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Fraudlogix Blog

RTB Corner: Feb. 14, 2019

Posted by Fraudlogix on Feb 15, 2019 11:34:03 AM

The latest news and views for the Supply-Side and DSP Community.

Scammers Targeting ads.txt for Fraud Scheme

Scammers recently found a new workaround for the ads.txt initiative, which was implemented to help thwart domain spoofing. In the scheme, fraudsters are creating fake websites and then opening accounts with approved resellers listed in legitimate publishers' ads.txt files so impressions would appear to be coming from authorized sellers. (The Wall Street Journal)

Fraudlogix CEO Talks 2019 Predictions and 2018 Challenges Around Ad Tech and Ad Fraud

Fraudlogix CEO, Hagai Shechter, opens up about some of the opportunities and challenges he saw in 2018 and what's in store for 2019 in an interview for MarTech's Prediction Series 2019. (MarTech Series)

AT&T Consolidates Programmatic Ad Spend On Xandr DSP

AT&T Communications is making a big change to its programmatic advertising spend on the open exchange. The company will consolidate its ad spend on the AppNexus Programmable Platform, the DSP run by AT&T’s advertising business unit, Xandr. (MediaPost)

The Trade Desk Reorganizes Leadership Team to Accelerate Growth in Asia Pacific

The Trade Desk has boosted its leadership team to tap into the growth of programmatic advertising in the Asia Pacific. The adtech platform has promoted Mitch Waters from his role as the general manager of Australia and New Zealand to senior vice president of South East Asia, Australia and New Zealand (SEAANZ). It has also brought in Troy Yang from Analytic Partners as senior vice president of North Asia, based in Hong Kong. (The Drum)

Goodway Group Creates Its Own Low-Fee Supply Path To PubMatic

Agency Goodway Group and the exchange PubMatic inked a deal Wednesday where PubMatic will lower its fees as the agency steps up its spending through the exchange. (AdExchanger)

Criteo Starts To Stabilize As Retargeting Losses Continue

Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of more severe revenue drop-offs in its previous 2018 disclosures. (AdExchanger)

Inside the Ad Tech Firm Disney Will get in its Fox Acquisition

TrueX is looking to make TV advertising less cluttered and more efficient, but how Disney deploys it remains to be seen. (AdAge)

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