The latest news and views for the Supply-Side and DSP Community.
Scammers recently found a new workaround for the ads.txt initiative, which was implemented to help thwart domain spoofing. In the scheme, fraudsters are creating fake websites and then opening accounts with approved resellers listed in legitimate publishers' ads.txt files so impressions would appear to be coming from authorized sellers. (The Wall Street Journal)
Fraudlogix CEO, Hagai Shechter, opens up about some of the opportunities and challenges he saw in 2018 and what's in store for 2019 in an interview for MarTech's Prediction Series 2019. (MarTech Series)
AT&T Communications is making a big change to its programmatic advertising spend on the open exchange. The company will consolidate its ad spend on the AppNexus Programmable Platform, the DSP run by AT&T’s advertising business unit, Xandr. (MediaPost)
The Trade Desk has boosted its leadership team to tap into the growth of programmatic advertising in the Asia Pacific. The adtech platform has promoted Mitch Waters from his role as the general manager of Australia and New Zealand to senior vice president of South East Asia, Australia and New Zealand (SEAANZ). It has also brought in Troy Yang from Analytic Partners as senior vice president of North Asia, based in Hong Kong. (The Drum)
Agency Goodway Group and the exchange PubMatic inked a deal Wednesday where PubMatic will lower its fees as the agency steps up its spending through the exchange. (AdExchanger)
Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of more severe revenue drop-offs in its previous 2018 disclosures. (AdExchanger)
TrueX is looking to make TV advertising less cluttered and more efficient, but how Disney deploys it remains to be seen. (AdAge)