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Digital Marketing Newsletter

RTB Corner: January 18, 2018

Posted by Fraudlogix on Jan 18, 2018 12:00:00 PM

RTB Corner for January 18, 2018 - The latest news and views for the Supply-Side and DSP Community.

Four Google Chrome extensions found to contain ad fraud malware

Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)

App Annie: App spending topped $86 billion in 2017

The latest report from the app market and data insight platform, App Annie, says that global consumers downloaded more than 175 billion apps last year, on which they spent over $86 billion. (MediaPost)

YouTube announces measures to improve brand safety on its platform

Google announced new requirements for video creators looking to monetize their channels in the YouTube Partner Program, a move designed to improve brand safety. The stricter rules for video creators include the requirement of at least 1,000 subscribers and 4,000 hours of videos watched in a year. (Campaign)

InMobi acquires AerServ for $90 million

Mobile ad network InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. (AdExchanger)

IAB Tech Lab introduces OpenData 1.0, industry's first standard data nomenclature for campaign reporting

The IAB Tech Lab has released OpenData 1.0, a specification of data nomenclature to standardize reporting campaign performance metrics. The specs provides publishers, agencies, and data management vendors with a common language and mapping tool for reporting. Public comments are open until March 13.  (IAB)

Amazon's server-side bidding product gets off to slow start in UK

Amazon last week rolled out its server-side bidding product that it delivers via the Transparent Ad Marketplace (TAM) to European countries. So far U.K. publishers are slow to use it. (Digiday)

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