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Digital Marketing Newsletter

RTB Corner: July 19, 2018

Posted by Fraudlogix on Jul 19, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Ad tech investing gaining momentum

A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)

EU to fine Google $5 billion over Android antitrust abuse

European Union regulators have slapped Alphabet-owned Google with a record 4.34 billion euro ($5 billion) antitrust fine for abusing the dominance of its Android mobile operating system, which is by far the most popular smartphone OS in the world. (CNBC)

MediaMath raises $225 million

Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation. (The Wall Street Journal)

AppLovin picks up $400M In PE investment, plans acquisitions and potential IPO

Private equity firm KKR bought a $400 million minority stake in app marketing and discovery platform, AppLovin, lifting its valuation to around $2 billion from $1.4 billion just eight months ago. (AdExchanger)

The Trade Desk shares jumped 103.4% in 2018 so far, here's why

Shares of The Trade Desk (NASDAQ:TTD) have skyrocketed 103.4% year to date in 2018, according to data from S&P Global Market Intelligence, driven by two exceptional quarterly reports. A market analyst looks at this performance and ahead to the third quarter. (The Motley Fool)

Amobee wins bankruptcy auction to take control of Videology assets

Amobee has been named the winner of the auction to take control of the assets of Videology with a bid of $117.3m, which will likely fall to become just over $101.2m net purchase. (The Drum)

Five reasons why MediaMath could buy Rubicon Project (and two reasons it won't)

Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? (AdExchanger)

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Topics: RTB Corner Newsletter