<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Fraudlogix Blog

RTB Corner: June 20, 2019

Posted by Fraudlogix on Jun 20, 2019 4:02:11 PM

Uber refiles ad fraud lawsuit, includes ad networks and exchanges

Ride-sharing service Uber has filed a lawsuit alleging more than 100 companies committed “tens of millions of dollars” in mobile advertising fraud, including ad networks and publishers that are mostly unnamed. (MediaPost)

Mary Meeker’s most important trends on the internet

It’s the holiday season for data nerds: That is, Mary Meeker delivered her annual Internet Trends Report — the most highly anticipated slide deck in Silicon Valley at Code Conference 2019. (Vox)

LinkedIn paid just under $300M for Drawbridge

LinkedIn is getting rid of Drawbridge’s business, but it values the company based on how it can help LinkedIn with relevance and targeting both on platform and off network, according to a LinkedIn representative. (AdExchanger)

Youtube Queue Chrome extension booted out of store for search engine hijacking

Google has removed a Chrome extension called Youtube Queue from its official online store for violating its program policies following complaints it was hijacking users' web searches and sending them to a search engine laden with ads. (The Register)

Brands and tech giants come together in Cannes to launch first digital safety alliance

Launched at this week's Cannes Lions festival, the Global Alliance for Responsible Media aims to be an alliance that represents all sides of the media industry. Sixteen of the world’s biggest advertisers, including Procter & Gamble, Unilever, Adidas and Mastercard, have joined forces to launch a global alliance with the aim of improving digital safety. (Marketing Week)

Xandr unveils updated buy-side platform as AT&T braces for streaming race

Xandr now has a shiny new buy-side platform for its recently launched ad marketplace. AT&T’s advertising unit launched Xandr Invest, an updated version of its buying platform that will tap directly into its new video ad marketplace, called Community. (The Drum)

Topics: RTB Corner, Newsletter