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Digital Marketing Newsletter

RTB Corner: March 1, 2018

Posted by Fraudlogix on Mar 2, 2018 11:43:37 AM

RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

Fraudlogix launches data feeds to help avoid low quality domains and ad blockers

Fraudlogix has released two new data feed products, in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix)

‘The year of the RFI’: Advertisers step up supply-side partner reviews

More advertisers are starting to ask better questions of the supply-side platforms (exchanges and SSPs) their demand-side platforms use to hopefully yield better results. (Digiday)

Bank of America creates brand safety officer role

Bank of America has created a ‘brand safety officer’ role to help it “clean up house” amid the ongoing concern from advertisers about ads appearing alongside questionable content, ad fraud, and transparency.  (The Drum)

AppNexus announces ads.txt enforcement

AppNexus announced on Wednesday that it is automatically, and without exception, enforcing publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform. (Press Release)

Outbrain now supporting ads.txt

Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission “is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties.” Publishers using Outbrain can do the ads.txt setup in the Outbrain dashboard. (PPC Land)

Three reasons programmatic technologies should be part of your marketing strategy

In a media landscape that all-too-often berates programmatic advertising, here's a Forbes piece (by Clickky founder Vadim Rogovskiy) that outlines the benefits and advances the RTB industry has seen recently. (Forbes)

Digital execs shift time/attention to new programmatic ad formats

Programmatic media-buying for emerging formats - and the related issues involving cross-channel measurement and attribution - are the two topics digital ad execs expect to occupy their time and attention this year, according to findings of a survey of digital ad execs released at the recent IAB Leadership Conference. (MediaPost)

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Topics: RTB Corner Newsletter